Book Launch Strategy
01How to Build a 90-Day Book Marketing Plan
A practical framework for planning your promotion before, during, and after publication.
Blog
The Haysuccess Author Marketing Journal
Practical marketing insights for authors who want to understand the business behind getting books discovered.
Featured topics
What we write about
- Book Marketing
- Amazon Marketing
- Author Branding
- Book Launch Strategy
- Social Media
- Email Marketing
- Book Reviews
- Public Relations
- Reader Growth
- Publishing
- Author Business
- Literary Events
Featured articles
Start here
Book Launch Strategy
02Why Your Book Launch Should Start Before Release Day
Discover why successful launches are built through preparation rather than last-minute promotion.
Amazon Marketing
03Amazon Book Discoverability: What Authors Should Know
Understand the basic elements that influence how readers discover books through retailer search.
Book Marketing
04Book Promotion vs. Book Marketing
Learn why posting your book online is only one part of a complete marketing strategy.
Author Branding
05How to Build an Author Brand Readers Remember
Your author identity should grow with every book. Here's how to build a recognizable platform.
Email Marketing
06How to Grow an Author Email List
Learn how authors can create a direct relationship with readers outside social media platforms.
Social Media
07BookTok, Bookstagram and Social Discovery
Understand how readers discover and recommend books through social communities.
Reader Growth
08How to Market an Older Book
Your marketing opportunities do not end when your launch week ends.
Author resources
Free Resources for Authors
Downloadable checklists and planners to help you structure your own promotion between campaigns.
- Book Marketing Checklist
- 90-Day Book Launch Planner
- Author Brand Checklist
- Amazon Book Page Checklist
- Social Media Content Planner
- Book Promotion Worksheet
- Email Newsletter Starter Guide
- Author Website Checklist
- Book Launch Timeline
- Media Pitch Checklist