What we do
Strategic Marketing for Every Stage of Your Author Journey
Our services are designed to work independently or as part of a larger campaign. From first-time authors to established writers, we create marketing solutions based on where you are now and where you want to go.
01
Book Launch Campaigns
A book launch shouldn't begin on release day.
We help authors build awareness before publication, create momentum during launch week, and continue promoting the book after release.
Our launch services may include
- Launch strategy
- Campaign timeline
- Pre-launch promotion
- Pre-order promotion
- Advance Reader Copy outreach
- Launch-week content
- Social media promotion
- Email marketing
- Book blogger outreach
- Review outreach
- Press release development
- Media pitching
- Post-launch promotion
- Campaign reporting
Best for
- Authors preparing for a new release
- Authors who want a more structured approach to launching an existing book
03
Amazon & Goodreads Optimization
Being listed on Amazon doesn't automatically mean readers will discover your book.
We help authors improve the way their books are positioned and presented to potential readers.
Services may include
- Amazon listing review
- Keyword research
- Book-description optimization
- Category research
- Metadata review
- Browse-category strategy
- Author profile optimization
- Goodreads profile guidance
- A+ Content guidance
- Competitive positioning
- Discoverability recommendations
Our objective is to make your book easier for the right readers to understand and discover.
05
Email Marketing & Newsletter Strategy
Social media platforms can change.
Your email audience is an audience you can build a direct relationship with.
We help authors develop email systems that keep readers connected between books and create an audience for future launches.
Services may include
- Email platform setup
- Welcome sequence
- Newsletter strategy
- Newsletter writing
- Reader lead magnets
- List-growth strategy
- Launch emails
- Promotional campaigns
- Audience segmentation
- Campaign tracking
- Performance reporting
06
Book Review Outreach
Authentic reader and reviewer engagement can help books build credibility and discoverability.
We research appropriate reviewers, bloggers, creators, and literary platforms based on your book's genre and target audience.
Services may include
- Reviewer research
- Book blogger research
- BookTok creator research
- Bookstagram research
- ARC outreach
- Outreach management
- Follow-up
- Review tracking
- Campaign reporting
We do not sell fake reviews or manufacture reader feedback.
07
Press & Media Coverage
Your book may have a story beyond the book itself.
We help identify media angles and develop promotional materials that can be presented to relevant journalists, podcasts, blogs, publications, and media outlets.
Services may include
- Press release writing
- Media research
- Targeted media lists
- Journalist research
- Pitch development
- Podcast outreach
- Interview opportunities
- Media follow-up
- Coverage monitoring
- Campaign reporting
Media coverage is never guaranteed, because editorial decisions ultimately belong to journalists and publications.
08
Speaking Engagements & Event Promotion
Books create conversations.
We help authors identify opportunities to connect with readers through virtual events, literary events, podcasts, speaking opportunities, book clubs, interviews, and other relevant appearances.
Services may include
- Event opportunity research
- Speaking opportunity research
- Outreach
- Event promotional materials
- Social media promotion
- Email promotion
- Audience communication
- Post-event promotion
- Event recap content
How we work
Every campaign follows the same seven steps.
01
Discover
We learn about your book, genre, audience, author platform, current marketing, and goals.
02
Strategize
We identify opportunities and build a marketing direction around your specific situation.
03
Build
We create the promotional materials, messaging, campaign assets, and strategy required for the agreed campaign.
04
Launch
We execute the approved marketing activities across the selected channels.
05
Monitor
We review campaign activity and available performance data.
06
Optimize
Where appropriate, we adjust messaging, channels, content, or campaign priorities.
07
Report
You receive campaign updates and information about completed work and performance.
02
Social Media Marketing
Your readers are already online.
The question is whether your author brand is appearing in the right places with the right message.
We develop social strategies designed around your genre, audience, personality, and goals.
Our social media services may include
Platforms may include